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Concept Validation

    In concept validation, we test if a particular product or service concept is interesting, inviting, and functional for the client and the market place. A concept validation study is usually compact and quick, but it can sometimes also be extremely thorough as well. Concept validation is sometimes called Proof of Concept (PoC) or prototype testing.
A sample of Client Comments

     "Art's greatest strengths are his energy, creativity and optimism.  He also has a great deal of humility and has a deep sense of civic responsibility, contributing in extensive ways to uplift others in need. Arts' greatest talents are in overcoming obstacles.  Art will always do the right thing by everybody… He does not compromise on honesty, integrity and accountability – and he demands that of others."  - Paul Kennedy, Esquire - Development Attorney, FL

     "Mr. House, we want to express our sincere appreciation for your hard work and dedication ...  in facilitating the negotiated contract for Mizner Lakes Condo-Hotel. This $125 Million contract is a Capstone project for us not just here in South Florida but, also for our Tower-OHL Group situated in Spain. The timing of this significant undertaking has come at a critical point in our growth and expansion. Your contribution to our success has earned you the distinction of being recognized as one of industry's foremost authorities in the field. Rarely does a professional understand the linear progression of the entire development picture from concept to turn-key. Please, do not hesitate to call on us for anything ... in the future."  - Carlos Ardavin, V. P. The Tower Group, Spain - South Florida

    "Meeting Art was the best thing that happened to my company in a long time. Art helped me find work immediately." - Bill Shields, Pres. Classic Painting & Wateproofing, FL

     "Art is a true marketer and business development professional. He finds notonly new markets but new ways of penetrating old markets. He gets people back to work." - Steve Casey, Construction Consulting, West Palm Becah, FL

     " If Art says he'll find you work - you better start looking for manpower.” - Tom Wilcox, Wilcox Electric, NH

     "Art introduced me to a complete business opportunity. He had the numbers worked out and the possibilities outlined. He helped me with the startup, and he's still helping me. A casual meeting turned into a good business opportunity..." - William Bier, Pres. Parking Solutions, FL