MANAGEMENT CONSULTING * CONSTRUCTION MARKETING INITIATIVES

for the REAL ESTATE DEVELOPMENT and CONSTRUCTION MANAGEMENT INDUSTRIES

PAPERS, LECTURES, PUBLICATIONS & PRESENTATIONS

(Presented and or Published by Arthur T. House from 1990 to Present)

Publication Titles, Places of Presentation or Publication

Most Articles are available on request.

Marketing

*	Marketing Opportunities: On-Line for the Construction Industry (ACCJ) (P)
*	Bid Awarding Systems: The System Works - The Methods Don't (ACCJ) (P) (W) (F)
*	Clear Skies Ahead: For Construction Management (P)
*	Positioning the Retail Establishment (L)
*	Strategic Marketing: Business Development Practices for the Firm (ACCJ) (P)
*	Building Relationships with General Contractors and Construction Managers: (ACCJ)
*	Negotiated Construction Management Agreements (ACCJ) (P)
*	Client Centered Marketing (ACCJ) (P)
*	Keeping The Lowest Bidder???? (P)
*	Public Agency Construction: Bottomless Pit For Taxpayer Money (P) (L) (R)
*	Global Opportunities: Mexico & The Construction Industry (L) , (P)
*	No One Buys Retail Anymore ! (P)
*	Public Relations: Methods to Show Your Strengths (P) (W)
*	Strategic Advances on the Internet: For the Construction Firm (P) (W)
*	Marketing Your Construction Services (P) (W) (F)
*	Marketing Orientation (ACCJ) (F) (P)
*	Contractors Aim For Success (ACCJ) (P)
*	Construction Industry Bid Methodology (P) (W) (F)
*	Marketing For Architectural & Engineering Firms (P)
*	Experience Wins Contracts (P)
*	Construction Industry Market Orientation (P)
*	Developing a Sustainable Competitive Advantage (ACCJ) (P)
*	Contracting Through Competitive Bid Process (W) (P)
*	Truth in Advertising (ACCJ) (P)
*	Shake-Out Good for Consumers (N)

Partnering - Commitment Trust - Strategic Alliances

*	Partnering: A Construction Methodology (P) (F)
*	Forming Meaningful Strategic Alliances: Partners in Success (ACCJ) (P) (F)
*	Partnering: The Responsible Construction Process (P) (F)
*	Relationship Marketing in the Construction Industry (P)
*	Construction Management Agreements Predicated on Commitment-Trust (P)
*	Commitment-Trust: In the Service Sector (ACCJ) (P)
*	Relationship Marketing in Construction (P) (F)
*	Building Strategic Alliances with Construction Service Relationships (P)

Management

*	Partnering: A Construction Methodology (P) (F)
*	Forming Meaningful Strategic Alliances: Partners in Success (ACCJ) (P) (F)
*	Evolution of Construction Management (P) (F) (W)
*	Affirmative Action in Construction in Construction: Is It Moral? (P) (L) (S)
*	Ethics and Management (L) (S)
*	The Art of Construction Management, (ACCJ) (N) (B)
*	General Contracting: Qualities to Look For (P)
*	Design/Build Conflict of Values (ACCJ) (B)
*	Licensing Laws For Contractors (ACCJ) (P)
*	Only One King in Parking: An Executive Profile (P)
*	Expectancy Theory in Construction (P) (F)
*	Segmentation Marketing: Identify the Perfect Client Mix (P)
*	Lowest Bidder: Sometimes the Apple - Sometimes the Worm (ACCJ) (P) (F)
*	Strategic Planning for the Construction Firm (P) (W)
*	A Life Cycle Perspective: The Life of a Construction Project (P)
*	The Construction Management Evolution: A Mature Approach to Sophisticated Projects (P)

Property Management

*	Condo Associations Do Well to Study Competitive Bidding (HR)
*	You May be Held Liable for Avoiding Repairs: Your Choice (P)
*	Yes You Can "CAP" Concrete Restoration Costs (ACCJ) (P) (F) (W)
*	Roofing Matters: Be Responsible (P)
*	Don't Throw Good Money Away (ACCJ) (P)
*	Where the Affluent Meet the Effluent (HR)
*	Super-Centers Vie For Position (P)
*	Elder malls: Sophisticated Shopping Experience for Elderly (P)
*	Ten Steps To Take When: Hiring an Engineering Firm (ACCJ) (P) (F)
*	Responsibility for Condominium Concrete Repairs (P) (F)
*	You Are Where You Live: Your Building Creates Your Image (P)
*	When Florida Shutters (P)
*	What Property Managers Look For In Hiring Professionals? (P)
*	Escalating Commitment to Failed Course of Action (P) (W)
*	When to Keep the Lowest Bidder (ACCJ) (P) (F)

Finance

*	Financing Restoration Projects (ACCJ) (P)
*	Break-Even Management (ACCJ) (L) (S)
*	Death, Taxes and Deterioration (ACCJ) (P)
*	Avoiding Chapter 11: Early Warning Signs (ACCJ) (L)
*	Construction Loan Servicing: Banks Can Delegate the Risk (ACCJ) (P) (L)
*	Lending To Condo Associations (ACCJ) (P)
*	Predicting General Contractor Failure: A Statistical Approach (ACCJ) (P)

Concrete Restoration

*	Concrete Restoration: Basic Supply-and-Demand Economics (ACCJ) (HR)
*	Beware the Engineer Betrayals on Concrete Restoration Projects (P) (W)
*	Concrete Corrosion: Where the Affluent Meets the Effluent (ACCJ) (P) (W)
*	Economic Realities of Concrete Restoration: (P) (W)
*	Mother Nature and Concrete Deterioration (P)
*	Cathodic Protection: An Alternative to Excessive Restoration Costs (ACCJ) (P) (W)
*	Concrete Restoration Opportunities Overseas: Be Careful (ACCJ) (P)
*	Can't We Just Paint It? (P)
*	Develop a Preventive Maintenance Program: A Wise Investment (ACCJ) (P)

Education & Workforce

*	Hire Education: Key To Success in Industry (P) (S)
*	Industry and Academic Partnerships (P)
*	Hiring Rules ... Do Not Apply! (P)
*	Benefits of Joining Trade Associations (N)
*	Work Force Development; Training the Right Staff for the Future (P)
*	Construction Management Education (P)
*	Spotlight on Excellence (L)
*	Continuing Education Crucial to Business Success (P)

Community Involvement

*	Community Economic Development: Changes Silently Coming (ACCJ) (P)
*	Community Economic Development: Be Careful What You Wish For (ACCJ) (P)
*	Women in Rotary, (R)

Safety

*	Safety First: Do it Right (P)
*	Florida Construction Site Safety: It's Everyone's Responsibility (P)
*	Construction Site Safety: A Competitive Advantage for Contractors (L)

Atlantic Coastal Construction Journal (ACCJ);

Property Management & Construction Review (P);

Contractor Marketing Magazine (C); Rotary Matters, (R);

New Hampshire Business Journal (N); Hi-Riser (HR); Academic (A);

Public Speaking Engagements (S); Progressive Builder Magazine (M);

New Hampshire Business Review (B); Seminars, Lectures, Presentation (L); Who’s Who in South Florida Construction (W); Florida Construction Journal (F)