Executive Summary

Index

Introduction to the Targeted Municipality

Includes: General conditions, Business Districts and Map, Summary of Downtown Issues, Concerns and Hot Topics, Summary of meetings with any local, regional and or State agency officials, discussions with local citizen groups, focus meetings and or business and community leaders and or activists.

Section 2.

Business Mix Comparison

Analyzes the mix of retail and service businesses in the Business District and provides a comparison with several other similar communities in the local area, in the region and in the State. The analysis will be used later in this study as part of the determination of business expansion and recruitment opportunities.

Section 3.

Size and Shape of Trade Area

Describes the size and shape of the trade area for the Targeted Municipality businesses. It defines the boundaries that will serve as the basis for further analysis in this report. This section shall define primary and secondary market areas and an analysis of the business enterprises in each market area.

Section 4.

Demographic and Customer Characteristics

Provides key economic, demographic and lifestyle data for the primary and secondary trade areas as defined in Section 3. This data and the trends they reveal are important as they have a direct impact on the measurement of potential sales of retail goods and services.

Section 5.

Economic Characteristics

Section 6.

Local Consumer Attitudes

Summarizes focus group findings from sessions conducted in the community in 2003. Four groups of consumers were studied to assess opinions and emerging trends related to the business community.

Section 7.

Analysis of Retail Opportunities

Provides detailed information on consumer demand and supply (competition) for specific retail business categories. The purpose is to identify potential market opportunities for business expansion or recruitment.

Section 8.

Analysis of Restaurant Opportunities

Provides detailed information on consumer demand and supply (competition) for specific restaurant business categories. The purpose is to identify potential market opportunities for business expansion or recruitment.

Section 10.

Analysis of Residential Business Opportunities

Provides detailed information on consumer demand and supply (competition) for specific residential business categories. The purpose is to identify potential market opportunities for business expansion or recruitment.

Section 11.

Analysis of Hospitality Business Opportunities

Provides detailed information on consumer demand and supply (competition) for specific hospitality business categories. The purpose is to identify potential market opportunities for business expansion or recruitment.

Section 12.

Analysis of Industrial Business Opportunities

Provides detailed information on consumer demand and supply (competition) for specific industrial business categories. The purpose is to identify potential market opportunities for business expansion or recruitment.